Mobile Interactive Group Bolsters Strategic Advisory Team
Mobile Interactive Group (MIG) the global integrated mobile and digital communications business has announced the appointment three new strategic advisers, including Peter Parmenter, Director Business Development, EA Mobile EMEA, Susie Moore, Head of Brand at O2 and Paul Wright, formerly Director of Sales at Sky Digital Media.
Vouchercloud Sign Exclusive Mobile Advertising Contract with 4th Screen Advertising
4th Screen Advertising today announced it has been appointed as the exclusive mobile advertising sales agency to vouchercloud. The partnership will utilise unique targeted ad formats, including interstitials and sponsorship packages to drive engagement throughout the UK, via serving relevant mobile advertising based on the user’s current location.
4th Screen Advertising signs exclusive mobile advertising deal with Global Radio
Premium mobile advertising agency 4th Screen Advertising has secured the exclusive mobile advertising contract with Global Radio, the UK’s largest commercial radio group.
4th Screen Advertising launches mobile advertising Engagement Platform
London,21 June 2010: 4th Screen Advertising, the leading premium mobile advertising agency today announced that it has launched its newly created mobile advertising proposition, the Engagement Platform.
Makunduchi
Mobile Interactive Group has been involved with various charities, utilising its proprietary technology to enable mobile donations
The mobile phone is the fastest growing device the world has ever seen. By 2010, there will be over 2 billion internet users but 5 billion mobiles in use.
MIG is a creative forward thinking company. We hold mobile and digital at the heart of everything we do and champion the advancement of new technology to feed growth, in what is a rapidly expanding industry.
2009 has already proven to be an extremely successful year for MIG and the mobile industry at large. We have seen SMS donations raise £7.8m for Comic Relief's Red Nose Day; O2 UK team up with Walkers for the largest ever free SMS vote for 'Do Us a Flavour' campaign; the ground–breaking viral mobile application for the Home Office's 'It Doesn't Have to Happen' anti-knife crime campaign and there are lots more industry firsts to come.
Innovation, technology, creativity and passion are core to everything we do and we thrive on a challenge. Our aim is to deliver engaging multichannel concepts to the market that deliver real results, and that help our clients understand the benefits of adopting a fully integrated, cross platform communications strategy.
Whether your objectives are to drive customer acquisition or retention, increase brand awareness, encourage consumer engagement and participation, or build new revenues - MIG can get involved at a variety of levels to achieve the desired results across all mobile and digital platforms.