James Booth
Non Executive Board
James founded Rockabox Media in 2008 with Torie Chilcott. Prior to this, he was co-founder and CEO of Tangozebra, the leading provider of digital marketing solutions in Europe, with a UK market share of 70% for its rich media solutions. Tangozebra was sold to DoubleClick/Google in 2007.
In 2003 James was nominated as the most influential person in new media, by New Media Age magazine; two years later Campaign Magazine placed him fourth in a survey of the greatest Internet pioneers. In 2006 he was nominated at the NMA awards for the greatest individual contribution to new media. Tangozebra won Supplier of the Year at the 2007 Revolution awards.
Throughout his time at Tangozebra James played an active role in the Internet Advertising Bureau (IAB) and the Association of Online Publishers (AOP) and was on the advisory board for the ad:tech conference. A regular contributor in the popular trade press and speaker at new media industry conferences James sits on the judging panels for a number of digital marketing and advertising industry awards.
Outside of Rockabox James is on the board of trustees for The Poetry Archive, an online collection of recorded poetry readings, founded by the Poet Laureate, Andrew Motion; he is non-exec Chairman of YourLocalLondon.com; is a non-exec Director of Hot Cherry, a new force in post-Web 2.0 PR. James has invested in a number of start-ups including Rippll.com, a location-based mobile social networking platform; Fading Planet, an ECO-centric community portal due for launch September 09; and Playfire.com, a social network for gamers. James has other business interests including LED light bulbs and antique memorabilia.
Prior to Tangozebra, James headed up the French side of a multi-national foreign exchange operation, based in Paris and spent many years working in audio engineering and production, following classical guitar training.