Mark Slade
Managing Director and Co-founder - 4th Screen Advertising
Mark has a unique knowledge of all areas of the mobile advertising value chain from working within advertising agencies, mobile operators and mobile content/rights owners, spanning 10 years of experience working in interactive advertising and new media. His breadth of experience gives him the rounded knowledge needed to build this new market on behalf of 4th Screen Advertising.
Previous roles include Head of Digital Marketing at M&C Saatchi where he set up the online marketing division of M&C Saatch and was responsible for delivering seven figure web strategies for major blue chip clients: Account Director at O2 Mobile Interactive Services where he managed O2's online advertising sales and key mobile marketing projects including Walker text 2 win and Mars Chocollect and Account Director of Brand Marketing and Interactive Media at TWIi where he was responsible for managing the delivery of the O2 sports WAP service, Mobile rights sales and consultancy to O2, Orange and 3 for mobile sponsorship strategy.