Mobile Interactive Group Bolsters Strategic Advisory Team
Mobile Interactive Group (MIG) the global integrated mobile and digital communications business has announced the appointment three new strategic advisers, including Peter Parmenter, Director Business Development, EA Mobile EMEA, Susie Moore, Head of Brand at O2 and Paul Wright, formerly Director of Sales at Sky Digital Media.
Vouchercloud Sign Exclusive Mobile Advertising Contract with 4th Screen Advertising
4th Screen Advertising today announced it has been appointed as the exclusive mobile advertising sales agency to vouchercloud. The partnership will utilise unique targeted ad formats, including interstitials and sponsorship packages to drive engagement throughout the UK, via serving relevant mobile advertising based on the user’s current location.
4th Screen Advertising signs exclusive mobile advertising deal with Global Radio
Premium mobile advertising agency 4th Screen Advertising has secured the exclusive mobile advertising contract with Global Radio, the UK’s largest commercial radio group.
4th Screen Advertising launches mobile advertising Engagement Platform
London,21 June 2010: 4th Screen Advertising, the leading premium mobile advertising agency today announced that it has launched its newly created mobile advertising proposition, the Engagement Platform.
Makunduchi
Mobile Interactive Group has been involved with various charities, utilising its proprietary technology to enable mobile donations
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Since 2000, MEF has established itself as the leading global trade association for companies large and small across the mobile entertainment value chain. MEF's membership base spans the entire range of mobile entertainment activities, including music, film, TV and video companies who create and package content; publishers, retailers, service providers and technologists who sell and deliver content and network operators who get the content to the end users. www.m-e-f.org |
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The Internet Advertising Bureau (IAB) is the trade association for digital advertising. With over 480 members, it's run for the leading media owners and agencies in the UK internet industry. Online is an exciting and fast-growing medium and the IAB's job is to work with members to ensure marketers can identify the best role for online and the emerging mobile market, helping them engage their customers and build their brands. Through the dissemination of research and the organisation of regular events, we aim to put digital on the agenda of every marketer in the UK, acting as an authoritative and objective source for all internet advertising issues whilst promoting industry-wide best practice. www.iabuk.net |
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The Direct Marketing Association UK is Europe's largest trade association in the marketing and communications sector. The DMA was formed in 1992, following the merger of various like-minded trade bodies, forming a single voice to protect the direct marketing industry from legislative threats and promote its development. The mission of the DMA is to maximise value for members whilst maintaining and enhancing consumers' trust and confidence in direct marketing. www.dma.org.uk |
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Formed in 1933 and established as The Institute of Sales Promotion Limited (ISP) in 1979, it remains the only trade association that truly represents promoters, agencies and service partners engaged in promotional marketing. The ISP represents the UK marketing industry with a mission to protect, promote and progress effective sales promotion across all media channels through its renowned education, legal advice, awards and other products and services. www.isp.org.uk |
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The Mobile Data Association (MDA) is the not-for-profit industry association dedicated to represent and promote all mobile data centric businesses. The MDA's core aims are to ensure that any barriers to mass adoption of wireless data technologies are swiftly and effectively removed, through communication campaigns, promotion to industry and business press, conferences, seminars, research and production of white papers on best practice. In addition, the MDA provides a forum for members to network and share information and technical issues and develop new strategies for mobile data market growth. www.themda.org |
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The Mobile Marketing Association (MMA) is the premier global association that strives to stimulate the growth of mobile marketing and its associated technology. MMA members include agencies, advertisers, hand held device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices. www.mmaglobal.com |
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The Association for Interactive Media and Entertainment is the longest serving trade body in the interactive media business where customers engage, consume and pay for information and entertainment services. The Association for Interactive Media and Entertainment is the longest serving trade body in the interactive media business where customers engage, consume and pay for information and entertainment services. www.aimelink.org |