BBC Children in Need launched SMS donations on Monday 26th October 2009 and has raised an incredible £1.75m via mobile through £5 donations, marking a first for the charity. The public have donated knowing that every penny has gone directly to BBC Children in Need thanks to mobile network operators waiving their usual fees and the Treasury confirming no VAT charges. Gift Aid has also been available meaning an additional £1.40 for every eligible £5 donation – Meaning a potential extra income of over £500k read more

Experiential technology agency, New Toy, has been appointed by O2 to deliver ‘SnapBooth’ interactive installations which will enable thousands of fans, attending gigs at the O2 Academy venues located in major cities throughout the UK, to be part of an engaging experience and a unique online community to share their experiences with friends and family post event. read more