View From The Top
Hello and welcome to the latest edition of the new look Dig-it.
The arrival of the iPad has really captured the imagination of MIG's clients and the company has been busy developing apps for the new device and exploring what other tablets and smartphones may bring to the mix. Leading the way are print media companies, with MIG developing a fantastic app for News International's Sun newspaper which shows how digital need not kill of print. It is also good news for mobile billing, as new apps bring new revenue stream. Barry Houlihan, CEO and founder of MIG explains.
Case Study
It's quite something when an experiment becomes the most used app in its class, so it's smiles all round at ITV, Talkback Thames Digital and MIG as the Britain's Got Talent app – produced more than anything to test the waters for mobile interaction – gets more than half a million downloads and sees nearly 4 million individual sessions. Downloads of the app started at 64,000 on the first weekend that the show was broadcast, growing steadily to a total of 538,367 by the time of the grand final. There are even some people still downloading the app after the show has ended…
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Vox Pop
Mobile Interactive Group (MIG) announces the acquisition of mobile marketing and CRM software provider Piri Limited.
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Trend Watch
To kick off our new regular series of trend watching here in DIG-IT, what better place to start than with a round-up of the key trends that are shaping the industry? Speaking at MIG's Interactive Media Lunch in June, Gareth Jones, Acting Editor of Marketing and Revolution magazines, Tom Dunmore, Consulting Editor for Stuff magazine and Gary Thompson, Director of product development at News International, share their views on the key things shaping where technology and consumers are heading.
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